"Branding? But I don't even live on a ranch in west Texas."

What the heck is "Branding?" Branding is what conveys your company's image to the rest of the world. Your "brand" is what the consumer knows about you. That's what Blue Bike lives for, we love having the opportunity to take the conceptual perception, and metaphorical parameters, of you (whatever "you" means, whether it is a company, nonprofit, organization, etc.), and create the culture and story behind your brand. Blue Bike's brand strategy is, as well yours should be, moving forward in the creation of a brand story, the creation of a culture around your brand. There are a lot of factors that play into the creation of your unique brand story, like who you are, what you do, where you are going and who you are trying to reach. Your branding assets are also made manifest in a variety of different ways, like a website specifically designed for you and your brand, built with the with custom applications, or print design for ads and annual reports, all the way down to the logo and unique aspects of your products and services, which are branded specifically for you.

Why is developing a unique and creative brand strategy important? It's not important . . . it's imperative. There is a massive sea of blasé companies out there and the consumer has to see something that sets you apart from every other Joe Blow company. You have to be unique and conveyed in a way that shows authenticity. Talk to us . . . it's time to shift gears.