Alright, let's get the ball rolling with LinkedIn. When it comes to Social Media and all of the benefits it offers, friendship is one of the default thoughts that come to mind. LinkedIn isn't so much the place to foster and cultivate friendships, it is purely a business networking social media forum. All of the small business owners out there who are new to social Media are surely saying to themselves, "That sounds like a pretty good option for me!" And guess what, it is! In some ways. LinkedIn offers valuable resources for small businesses, but it lacks an essential component necessary for creating brand loyalty with your clients because it doesn't allow for any personality or human authenticity to shine through. Your clients want to see the authentic and unique aspects with which they can create a bond. Am I saying not to use LinkedIn? Hell no, just don't focus all of your social media efforts on it.
Myspace, on the other hand, is on the opposite end of the spectrum from LinkedIn. Myspace largely acts in the same way as facebook does when it comes to Social Media Networking, however the difference lies primarily with the user a.k.a. your audience. Myspace is often utilized as a resource for its users in finding and listening to new music and music industry promotion. The Myspace audience, at least concerning its most active users, has a much, (very much) younger feel than the rest of the SM outlets we have discussed. Am I saying not to use Myspace? Yes, that is to say unless you are a band or 14 year old girl.
In my next post I am going to address the specific benefits SM provides SB. Hold on tight folks, I know you're on the edge of your seat!