The Second Waco Social Media Breakfast.

I've decided to take a brief blog intermission from my SM and SB series (that stands for Social Media and Small Business, for those of you who have not read my previous posts) to recap the second Waco Social Media Breakfast. The breakfast was at Rudy's again (I wonder if Lolita's could handle our next SMB?) and our early morning hunger was quelled by the breakfast tacos with a little B-B-Q flair. If you remember my recap of the last Waco SMB, I spent a lot of time writing about the weather. In order not to stray too far from precedence I feel like I need to talk about the weather situation at least a little. I'm not sure if the combination of my Jeep CJ5, Social Media and breakfast in the wee hours of the morning creates some kind of cosmic reaction in the universe that results in less than pleasant weather. The morning of the first SMB there came a flood from the heavens, this time around we had sub-freezing temperatures and rain. So, what is the lesson I learned? I need to get a top for my jeep, then it won't matter what the damn weather is like! 

Okay, now we can actually begin discussing Waco's 2nd SMB . . . This month we had the pleasant experience of two guest speakers who use Social Media in higher education. Autumn Outlaw the New Student Orientation Coordinator for Texas State Technical College was our first presenter, followed by CJ Jackson Director, Communications and Marketing for Baylor's Hankamer School of Business followed. Sarah-Jane Sanders and others gave some guest tidbits concerning TSTC's use of SM. Autumn did a great job of illustrating the ways Social Media helps TSTC connect with their students and keep the student body informed about campus happenings. CJ Jackson discussed a case study about Using Twitter to Strengthen and Promote Research and presented the first statistics that I have seen concerning the ROI and SM, especially concerning Twitter.

All in all, this month's Social Media Breakfast was really informative and helpful to learn about the different ways in which Social Media is beneficial for a variety of people. 

All of you Waco folks should keep your ear to the ground about having a Tweet-up at a local pub, which I would really enjoy for the very fact that it isn't at 7:30 in the AM.